Case Study 3: Budget Breakdown & Client ROI for Corporate Sustainability Gala
Client: FinServ Global
Event Type: Corporate Sustainability Gala
Location: Central London Hotel Ballroom
Date: March 2024
Attendees: 400
Budget: £85,000
Challenge
The client requested a sophisticated, sustainability-themed gala event with measurable ROI in terms of branding, guest engagement, and cost-effectiveness—without exceeding their £85k cap.
Solution & Budget Allocation
| Expense Category | Amount (£) | % of Budget |
|---|---|---|
| Venue & Staffing | £22,000 | 25.9% |
| Catering (Eco-menu) | £16,000 | 18.8% |
| AV & Lighting | £9,000 | 10.6% |
| Sustainable Décor | £7,000 | 8.2% |
| Live Streaming & Hybrid Tech | £5,500 | 6.5% |
| Entertainment | £4,000 | 4.7% |
| Marketing & Comms | £3,000 | 3.5% |
| Guest Management & RSVP | £2,500 | 2.9% |
| Misc. & Contingency | £6,000 | 7.1% |
| GERX Management Fee | £10,000 | 11.8% |
Return on Investment (ROI) Highlights
- 89% guest attendance rate (industry average = 74%)
- 34,000+ livestream viewers across platforms
- Press coverage in 4 sustainability-focused publications
- Employee feedback scored event experience at 92% satisfaction
- Brand visibility increased via post-event media by 18% in Q2 2024, tracked via analytics tools
Client Feedback
“GERX didn’t just deliver an event—they delivered metrics. For the first time, we could correlate brand engagement to event spend. We’ll definitely return.”
— Head of Marketing, FinServ Global
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